The Internet has become a crucial part of how companies operate because it allows them to reach out to the largest possible portion of their target market. However, that benefit is lost if a customer’s experience on the company’s e-commerce website is negative. Regardless of if a customer enters a brick-and-mortar store or an online store, sales are made based on whether the store can offer a product to satisfy the customer’s needs and whether the store can create a positive experience for the customer. Online stores must realize that they operate at the third and forth levels of Maslow’s hierarchy of needs and operate accordingly. Physical stores offer customers advice, a chance to test products, and interactivity in general. If e-commerce sites can’t implement tools that emulate a salesperson or create an interaction between salespeople and customers, they will never reach their full potential. What sort of tools would create the same experience as a physical store on an e-commerce website?