As online shopping become more and more popular the flaws involved with it become more and more apparent. One of the biggest issues is the lack of customer service these companies provide. They understand how easy it is for a customer to leave for a competitor but when they don’t respond to questions via the phone or email it might be a better explanation for the lack of loyalty.   I know of numerous times that either a friend or I have attempted to find out more information about a product and the E-mail was never answered or if it was they just repeated the vague description on the website. As long as this issue continues they will never be able to truly compete with the big brick and mortar companies.