E-commerce has become the next generation in retail.  Suppliers can now reach out to a greater market than ever before, and consumers now have access to broader array of products than ever in history.  A new type of supplier is being created that can potentially pass the savings on real estate and labor to the customer and offer their products at substantially lower prices than traditional retailers.  However, these new suppliers do face many challenges that need to be addressed.  Many customers are not as comfortable purchasing an item they cannot touch and feel first, from a supplier they cannot look in the face.  Internet fraud is also a growing concern, and many internet customers in the past have been burned by poor shipping experiences.  These issues must be resolved for e-commerce to be successful.